On this episode, guest host Johnny Gwin talks with singer/songwriter, music producer, session guitarist, and professional music businessman Eric Erdman about creating a career where he is the brand, product, factory, and the skilled labor. Eric demystifies the rock star mythos with tales of hard work, serious practicing, endless touring, and power networking to be able to travel the world entertaining thousands as his songs and talent. Plus, Eric shares his love of the talented musicians and unique musical sound of his hometown of Mobile, Alabama.
The music business is ever-changing with changing audience tastes to disruptive technology and isn’t always glamourous.
Practice, practice, practice, and learn to be multifaceted and flexible with your skills and abilities.
Succeeding in the music business is not just practicing your craft but also putting sound business fundamentals into practice.
Be yourself, but don’t ignore the trends and realities of your market, industry, and business environment.
Grow your industry network to increase your employment and learning opportunities.
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