On this episode, Karen talks to John Serda, owner of Serda Brewing. John talks about coming to grip with having to admit that his beer brands were not working with his market and audience. With tap room sales falling, retail production stopped, and dealing with a pandemic shutdown John starts to change everything about his company from the beers, the labels, the brewery leadership, and his brewmaster. In this candid and fascinating conversation John tells us how they decided to make the changes, how the changes are going and how much courage it takes to take a hard and honest look at your product, processes, and purpose.
Read AL.com’s >>> For Mobile Beermaker, 2020’s Upheavals Made Rebirth A Complex Brew
– Make a product for your market, not just for yourself.
– Don’t look at only external factors when your product or service business is failing
– When cutting your budget to mitigate poor sales beware to not cut the most important expenses like marketing and workforce.
– To save a company, a total rebuilding from the ground up might be the best way to move forward.
John Serda – Facebook
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