On this episode, Karen talks about starting a retail shop from scratch, dealing with the challenges of retail, and pivoting when necessary with Elizabeth and Jennifer O’Brien of Opulence Designs. After opening her dream art and gift shop, Elizabeth found out that retail was one tough nut to crack. With months of ups and downs, inventory not moving, and things looking dark, Opulence Designs was able to relook at their business plan, mission, and opportunities and was able to pivot their shop to work for their customers and community.
Check Out Opulence Design at https://opulencedesigns.net/
> Retail is not what is was five years ago, especially with online sales.
> Be able to pivot, adjust your sales, and always be moving forward.
> Don’t just create a business, create a community.
> Retail space is a commodity.
Learn more about Karen Simmons & Cadie Gaut
Retail is a hard beast. Customer service is half the sale at least. – Jennifer O’Brien
With a consumer, you cannot read their mind. – Jennifer O’Brien
Most people that come into the shop are impulse buyers, unless they have heard of something or seen it online that they want to buy. – Elizabeth O’Brien
You have to accommodate everybody, and that’s becoming more and more difficult. – Jennifer O’Brien
People are supporting me, I want to support them. So, therefore, take the first step and support them first. They’ll want to support you. – Karen Simmons